TARGET: To ensure, to the supplier, control on his supply chain .
In-store engagement of the customers
Brand protection against counterfeiting and grey market diversion
User profiling indipendent of sales network
Logistical & Commercial Traceability of the product
TARGET: To protect the consumer: the authenticy of the product is guaranteed.
and traceability of the product.
even in Augmented Reality.
interacting with the packaging.
thanks to the registration in the system.